Perplexity
AI-powered search engine that gives you sourced answers instead of a list of links. Indispensable for research, learning, and automated daily tasks like media monitoring.
At a Glance
Pros
- + Every answer comes with cited sources you can verify
- + Deep Research mode produces comprehensive analysis reports
- + Excellent for learning new topics quickly
- + Automated daily tasks (e.g., media monitoring)
- + Pro Search understands complex, multi-part questions
- + Clean, focused interface
Cons
- − Not designed for creative tasks or long-form writing
- − Free tier limits Pro Search queries
- − Sometimes over-relies on a few sources
Best for: Research, fact-checking, deep analysis of markets and competitors, and automated daily research tasks
Fabian's Take
CPO & Chief AI Officer
"Perplexity is indispensable. I use it for quick research on various topics, to learn something new, and to run deep research for better understanding of markets, potential customers, and competitors. I also have daily automated tasks running — like media monitoring. Five stars."
Full Review
Perplexity is what Google should have become. Instead of giving you ten blue links, it synthesizes information from multiple sources and gives you a direct, sourced answer. For professionals who need to research topics quickly and reliably, it’s transformative.
Why Perplexity Beats Traditional Search
The core insight is simple: most of the time, you don’t want links — you want answers. Perplexity reads the sources for you, synthesizes the information, and presents a coherent answer with citations you can click to verify.
Three Ways I Use Perplexity Daily
Quick research — When I need to understand a topic quickly, Perplexity gives me a well-structured overview with sources in seconds. Whether it’s a new technology, a market trend, or a regulatory question, it’s my first stop.
Deep Research for strategic work — The Deep Research mode (Pro only) is genuinely remarkable. Give it a complex question, and it will spend several minutes conducting iterative searches, reading dozens of sources, and producing a comprehensive report. I use it for competitive analysis, understanding potential customers, and market sizing.
Automated daily tasks — One underrated feature: you can set up recurring research tasks. I have daily media monitoring running in Perplexity that tracks relevant industry news, competitor moves, and market developments — delivered automatically.
Practical Use Cases
- Market research: “What are the main competitors in Swiss healthcare staffing software?”
- Learning: “Explain how transformer architectures work, starting from the basics”
- Competitive intelligence: “What has [competitor] announced in the last 30 days?”
- Technical evaluation: “Compare the latest approaches to AI-powered matching algorithms”
Who Should Use Perplexity
Anyone who spends significant time researching, learning, fact-checking, or staying current on topics. The Pro plan is well worth $20/month if research is any part of your job. The automated tasks alone make it worthwhile.
Added: 2026-02-21 · Last updated: 2026-02-21