Hey, I'm Fabian.
I build products, lead AI strategy, and share everything I learn — from honest tool reviews to deep-dive guides on making AI actually work. No hype. No fluff. Just a Swiss product builder giving you the raw signal.
Fabian Mösli
CPO & Chief AI Officer / Zurich, Switzerland
I'm currently building my second company — leading product, AI strategy, and organizational development at a Swiss healthcare technology company. My main job is product management: strategy, specification, design, and taking full responsibility from idea to production at scale with real clients and demanding users.
On the side, I'm figuring out what most companies get wrong about AI: how to actually empower people to learn it, use it for maximum value, and get the best outcomes — for themselves and for the organization.
"Not big in smalltalk, loves deep talk — will talk about all sorts of nerd things if you give him the impression that you're interested."
What I stand for
The perspectives that run through everything on this site. Not theory — positions earned from building, failing, and shipping in production.
AI strategy is a company strategy
Putting AI under IT guarantees it gets treated as a software rollout.
It has to be owned by top management — and they have to lead by example. Staff will know immediately if leadership mandated AI use but never actually uses it themselves. No hypocrisy.
Pull beats push
Don't mandate tools. Make AI so useful that people want in.
Find the curious early adopters, let them demonstrate value, and inspire the rest through visible results. Mandated tools that nobody asked for get ignored.
Mental models over prompt tricks
People fail with AI because they have the wrong mental model, not the wrong prompt.
AI is a brilliant new hire who knows nothing about your business. That single metaphor changes everything about how you work with it.
Knowledge is the real unlock
The difference between a useless AI and a transformative one is company-specific knowledge.
Three types to capture: external rules and regulations, product and operational knowledge, and the knowledge stuck in people's heads.
Learning by doing, not by watching
Real skill comes from inventing challenges and building things, not from tutorial videos.
This entire website exists because I believe that. Reading alone doesn't cut it. Videos have a fraction of the information density. You have to get your hands dirty.
Start before you're ready
AI knowledge compounds exponentially. You can't catch up later by throwing money at it.
The people who truly understand this are too busy building their own things. Hiring consultants won't bridge the gap.
The 48-Hour Dare
This website is the proof. It started on a quiet Saturday afternoon — I had the domain sitting in my registrar account and asked myself: How quickly can a product builder construct a beautiful, content-rich hub using modern AI tools?
Armed with zero natural design talent (I genuinely struggle to match hex codes), I teamed up with my AI agents. We wrote, structured, and deployed the Good AI Guide in a single weekend.
Building it took a weekend. Keeping it alive — writing 20 deep-dive guides, reviewing 38 tools, maintaining quality as the AI space shifts underneath you — that's the real work. And it's the part that actually matters.
How I filter tools
I put every tool through its paces — not to find where it cracks, but to figure out what it's actually for, who benefits most, and how to get the most value out of it. How well is it made? Does it respect your time?
Guided Learning over "Magic"
I don't mind a steep learning curve or investing hours in configuring and customizing if the tool guides that learning beautifully. I look for products that respect your time and intent rather than trying to hide everything behind a fragile "magic button."
Cohesive Product Sense
As a product manager, I intuitively sense when a product is truly well-made and well thought out. I look for deep attention to detail, polished transitions, structured error handling, and logical flows that reveal the engineers behind it actually cared about the craft.
The Anti-Wrapper Audit
If an application is just a shallow skin over a standard API with a bloated subscription, it gets filtered out. I focus on tools that build real architecture, deliver proprietary value, or solve problems in ways the base model can't.
Let's skip the smalltalk
My calendar looks like a Tetris game on level 15. But I'm always up for the right conversation.
Have a coffee with me
I genuinely enjoy exchanging ideas with people who are curious, building something, or just trying to figure out what AI means for their work. If you think we'd get along — reach out. No pitch required.
Invite me to speak
I've given talks and workshops on AI strategy, practical adoption, and what it actually takes to go from "we should use AI" to "AI is changing how we work." Events, company offsites, leadership retreats — let's talk.
Let me teach your team
I've led hands-on sessions where entire teams went from skeptical to building their first AI workflows in a single afternoon. Not slides and theory — actual guided practice with real tools.
Send me something interesting
Found a tool I should look at? Have feedback on the site? Spotted an easter egg? I read every message.
Fair warning: I don't respond to SEO pitches, automated newsletter swaps, or crypto/Web3 cold outreach.